According to one of the reviews for the by Roddric W. Sims:
“I love this book! I’m glad I purchased it as it is good to read real coaching tidbits that have been tried and tested. I can get ahead of myself. It’s best to slow down and take a step back to get an overview of what you want to do and where you want to go with your business. The tips are broken down into the “4 Es” which really helped me to re-focus my energies. Roddric is a great coach. I have experienced his coaching first hand in person. To now see his knowledge in a book, is awesome. I have recommended it to my friends who are considering going into business for themselves. Thanks Roddric!“